WorkIT Competitive Intelligence and Analysis solution in France
WorkIT Competitive Intelligence and Analysis solution in the UK
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Matching produit
 

A fundamental asset of your
competitive price monitoring

  • Our web crawling technology
  • Our know-how of product matching

Product Matching

Thanks to our "Crawl" technology, our WorkIT search engines easily find your competition's product data that are located on merchant websites.

You can be certain that the products your competitor's place on e-commerce sites are never the same, making it very difficult to compare them against your own products.

In order to accommodate your needs, we developed a unique expertise of the market when it comes to comparing prices and matching products.

Our goal is to guarantee the best comparison, and to accomplish this task we grouped everything for you by uniquely referencing the products in your catalog.

Why is it useful to use our product matching?

The purpose of matching your products is to provide a complete and explicit representation of the competitive position of a product, a category, or a seller in accordance with your competitors.

Our objective is to better group identical products for better comparison. This entails taking into account those products that are poorly worded, differently worded (missing a reference description, no separators or spaces in references), but also to exclude non-comparable products like accessories or product groupings, called "bundles."

Product Matching Screenshot Bosch GT M26A00

Product matching allows for competitive price monitoring and positioning analysis of every product sold online.